Current object re-identification (ReID) methods train domain-specific models (e.g., for persons or vehicles), which lack generalization and demand costly labeled data for new categories. While self-supervised learning reduces annotation needs by learning instance-wise invariance, it struggles to capture \textit{identity-sensitive} features critical for ReID.This paper proposes Visual In-Context Prompting (VICP), a novel framework where models trained on seen categories can directly generalize to unseen novel categories using only \textit{in-context examples} as prompts, without requiring parameter adaptation. VICP synergizes LLMs and vision foundation models (VFM): LLMs infer semantic identity rules from few-shot positive/negative pairs through task-specific prompting, which then guides a VFM (\eg, DINO) to extract ID-discriminative features via \textit{dynamic visual prompts}.By aligning LLM-derived semantic concepts with the VFM's pre-trained prior, VICP enables generalization to novel categories, eliminating the need for dataset-specific retraining. To support evaluation, we introduce ShopID10K, a dataset of 10K object instances from e-commerce platforms, featuring multi-view images and cross-domain testing. Experiments on ShopID10K and diverse ReID benchmarks demonstrate that VICP outperforms baselines by a clear margin on unseen categories.Code will be released upon publication.