Traditional image classification requires a predefined list of semantic categories. In contrast, Large Multimodal Models (LMMs) can sidestep this requirement by classifying images directly using natural language (e.g., answering the prompt "What is the main object in the image?"). Despite this remarkable capability, most existing studies on LMM classification performance are surprisingly limited in scope, often assuming a closed-world setting with a predefined set of categories. In this work, we address this gap by thoroughly evaluating LMM classification performance in a truly open-world setting. We first formalize the task and introduce an evaluation protocol, defining various metrics to assess the alignment between predicted and ground truth classes. We then evaluate 13 models across 10 benchmarks, encompassing prototypical, non-prototypical, fine-grained, and very fine-grained classes, demonstrating the challenges LMMs face in this task. Further analyses based on the proposed metrics reveal the types of errors LMMs make, highlighting challenges related to granularity and fine-grained capabilities, showing how tailored prompting and reasoning can alleviate them. Our evaluation suite will be made openly available, serving as a resource for future research.