Computer Vision in Advertising and Marketing

The workshop will explore cutting-edge computer vision applications in digital advertising and marketing, covering fundamental visual understanding tasks, marketing optimization systems, brand intelligence, responsible AI practices, creative generation techniques, and emerging technologies that are transforming how brands connect with audiences through visual content. Key focus areas include multimodal data processing, visual similarity analysis, real-time bidding optimization, dynamic creative optimization, brand safety monitoring, and privacy-preserving analytics. The program will also address generative AI applications in advertising, automated visual optimization, and personalized content creation, while emphasizing ethical considerations and bias mitigation in marketing technology.